“Cotraviwat has a tried and true blueprint and track record of success. ”
A Day in the Life of Jaback Founder/CEO, Alex Cotraviwat
With a distinct style and unparalleled ambition, Jaback Group Founder and CEO Alex Cotraviwat brings over two decades of business and entrepreneurial experience to his team, leading them in the creation, management and execution of modern, disruptive, pioneering brands.
Alex got his start in the fashion industry, building a streetwear clothing label from ground zero. With no funding and no prior fashion experience, he drove the company to worldwide recognition and sales. Within just a few years, Alex established a worldwide retail footprint by securing both domestic and international distribution, and garnered global brand recognition as countless major athletes, entertainers and celebrities were seen wearing the brand. He led the brand from conception to its eventual sale through private acquisition, laying the groundwork for future years to come.
Though his rise to fame may have been in the fashion industry, Alex’s unique approach to branding, visual aesthetics and business development allowed him to seamlessly transition into a broad spectrum of new markets. Alex has developed a tried and true blueprint and track record of success, specializing in incubating startup businesses from conception to completion and guiding them through the merger/acquisition process.
As Founder & CEO of Jaback Group, Alex currently oversees and retains control of a diversified portfolio of 20+ companies in consumer goods, natural products, apparel and entertainment.